Reduce the distribution of fake news and inauthentic content, like clickbait
Inform people by giving them more context on the posts they see
Fact-checking is a key part of our strategy to ensure that what you see on Facebook is accurate and from a trustworthy source. To help us prevent the spread of fake news, we're partnering with more specialist third-party fact-checking organizations globally, each one approved by the International Fact-Checking Network.
These organizations work around the clock to help us identify misleading content. When they flag something as being false, we rank the story significantly lower in News Feed. On average, this reduces future views of the offending content by more than 80%. We're also using the information provided by these fact-checkers to improve our technology so we can identify potential fake news articles even faster in the future.
This video gives a candid insight into the work we're doing to fight the spread of fake news, including fact-checking.
Simply put, fake accounts violate our policies, so, once we spot one, we delete it. If we find a Facebook Page that violates our requirement that people use their real identities and not impersonate others, we’ll take it down immediately, eliminating all of their misleading content. We're hiring more reviewers and developing new AI tools all the time so that we can detect and deactivate fake accounts quicker than ever before. Recently, we've learnt more about how networks of bad actors work together to spread misinformation, so we've introduced a new policy explicitly to tackle such coordinated deceptive activity.
We block millions of fake accounts every day at the point when they try to register. If you spot a profile that you think doesn't represent a real person, you can report their profile, and we'll investigate.
We use 1000s of signals to help us work out which articles are likely to be clickbait, spam or fake news. Anything we determine as being disreputable, we de-rank. Simply put, this means they appear much lower down in your News Feed and you are far less likely to see them. We use machine learning to continually hone our algorithms to help us spot fake news, seek it out and reduce your chance of seeing it. This means the things at the top of your News Feed are more likely to be reputable, trustworthy and things you want to see.
Check out this video for a simple explanation of how our News Feed ranking system works and how it helps you see the things on Facebook that matter to you most.
We want to help you make informed decisions about what you read, trust, and share, so we're giving you background information about the content in your News Feed. You'll be noticing that articles are starting to come with a context button that gives you more details about the publisher. This feature is already available in the US and will be coming to Australia later this year.
We've also started to roll out a feature globally called Related Articles, which displays other sources discussing the same topic as any given article in your News Feed. These Related Articles have all been verified by our third-party fact-checkers and allow you to read around a subject and decide for yourself what to believe. If a fact-checker rates a story as false and you try to share it, you'll be presented with other articles reporting on the same subject.
And that's not all. We're also looking at the bigger picture. We've created an educational tool to give people tips to identify fake news and also provided a grant for the News Integrity Initiative to invest in long-term strategies for news literacy.
A lot of the misinformation on Facebook is financially motivated. Publishers of fake news are often hoping that people will click on their stories and visit their sites, so they can make money from the ads they show there. We're doing everything within our power to make this practice unprofitable. We're penalizing fake news, clickbait, links that are shared by spammers and links to low-quality websites (also known as “ad farms”).
Publishers who are known to frequently share false information are also forbidden from running ads or using our other monetization features, such as Instant Articles. By making fake news unprofitable, we're taking away the incentives to publish it and to spread it. The idea is: if peddlers of fake news aren't making money from it, they'll stop posting it in the first place.